VICE and Bell Media Join Forces for Innovative New Partnership in Canada
– More than 650 hours of VICE content to air and stream on Bell Media television, mobile, and digital platforms –
– VICE and Bell Media to co-operate on multi-platform sales solutions –TORONTO (August 16, 2018) – Bell Media and VICE Media announced today a new, long-term, far-reaching agreement that delivers the best of VICE programming, original VICE productions, and a new media sales relationship.
The arrangement sees Bell Media become the exclusive Canadian broadcast home to new original programming from VICE’s U.S. linear network, VICELAND, along with hundreds of hours of library VICE programming, all debuting on multiple Bell Media platforms, including CraveTV, in the fall of 2018.
“With its new leadership, re-energized programming slate, and U.S. deal with Hulu, we are thrilled to welcome VICE to Bell Media in Canada,” said Randy Lennox, President, Bell Media. “We see great opportunity with this new partnership and are very motivated for an exciting future with VICE.”
“We are thrilled to announce such a multi-faceted, far-reaching deal with Bell Media,” said Naveen Prasad, President of VICE Canada. “They share a similar vision and have the added platforms and reach to enhance VICE’s various lines of business in Canada, whether it be our studio, digital media or creative agency.”
New VICE programming such as the upcoming THE HUNT FOR THE TRUMP TAPES WITH TOM ARNOLD and MUNCHIES GUIDE TO will exclusively air on television on Bell Media channels. Bell Media has also acquired the TV, digital, and SVOD rights to more than 650 hours of VICE library programming, including the Emmy®-nominated GAYCATION, WHAT WOULD DIPLO DO? starring James Van Der Beek, MOST EXPENSIVEST starring Grammy Award-winner 2 Chainz, SLUTEVER, F*CK THAT’S DELICIOUS with Action Bronson, VICE GUIDE TO FILM, MY HOUSE, KING OF THE ROAD, HAMILTON’S PHARMACOPEIA, and ABANDONED.
Both companies will also explore co-production opportunities for Bell Media platforms in Canada and VICE platforms around the world. It was announced today that The Movie Network (TMN) has commissioned the sequel to the acclaimed VICE documentary DOPESICK, entitled DOPESICK2: THE FUTURE OF ADDICTION.
The two companies will also utilize their respective expertise by forming an advertising sales relationship that will see VICE and Bell Media combine their capabilities to bring innovative, multi-platform solutions to clients.
VICE programming will also be available on the upcoming CTV Super Hub and in a VICE-branded collection on CraveTV. SnackableTV, Bell Media’s new short-form video app, will become home to VICE videos like SMOKE SHOW and TEENAGE EXORCISTS.
Bell Media has previously showcased VICE programming on HBO Canada, including the Emmy-winning documentary series VICE (Fridays at midnight ET) and Emmy-winning weeknight series VICE NEWS TONIGHT (Monday-Thursday at midnight ET). VICE special reports like A WORLD IN DISSARAY are available on HBO Canada On Demand.
Source: Bell Media
Leave a Reply