The cancellation reaper has run amok. Embeds, Top Grier, Miss 2059, Now We’re Talking, QB1: Beyond the Lights and more go90 TV shows have been axed following Verizon’s closure of the mobile video service.
Variety reports on the shutter:
Verizon’s Go90 free, ad-supported mobile video service — launched nearly three years ago — will cease on July 31. The Go90 app, stocked with a mix of short-form original entertainment, live sports, and licensed TV shows, was never able to attract any kind of sizable audience and as a result struggled to book advertising dollars. Verizon had invested hundreds of millions on technology and content for Go90.
As an attempt to build an mobile entertainment brand from scratch, Go90 failed because Verizon arguably didn’t effectively market the millennial-targeted service. Go90’s operations have already been combined into Oath, the division that merged AOL and Yahoo.
“Following the creation of Oath, Go90 will be discontinued,” a Verizon rep said in a statement. “Verizon will focus on building its digital-first brands at scale in sports, finance, news and entertainment for today’s mobile consumers and tomorrow’s 5G applications.”
Which axed Go90 show will will you miss most?
RIP.
Leave a Reply