“MANIFEST” EQUALS TELEVISION’S BEST DRAMA PREMIERE IN 18-49 SINCE THE DEBUT OF “THIS IS US,” EXCLUDING POST-NFL PREVIEWS IN TOTAL VIEWERS, “MANIFEST” IS NBC’S MOST-WATCHED DRAMA SERIES PREMIERE IN THREE YEARS
“MANIFEST” TOPS SEASON DEBUTS OF “THE GOOD DOCTOR” BY +57% & “BULL” BY +144%
“THE VOICE” JUMPS +33% VS. LAST SEASON’S FINALE IN 18-49, TOPS “DANCING WITH THE STARS” BY +82%
NBC WINS THE OPENING NIGHT OF THE SEASON AMONG THE BIG 4 IN 18-49, TOTAL VIEWERS & EVERY OTHER KEY MEASURE
Monday Primetime Results:
NBC wins the opening night of the season in 18-49, total viewers and every other key measure among the Big 4 – moving ahead after running #2 in 18-49 and #3 in total viewers on the year-ago opening night.
NOTE: ABC’s ratings are subject to downward adjustment due to NFL coverage in the Pittsburgh market.
The series premiere of “Manifest” (2.2 rating in 18-49, 10.3 million viewers overall from 10-11 p.m. ET):
· Ties as television’s #1 highest-rated drama series premiere in 18-49, excluding post-NFL previews, since “This Is Us” debuted two years ago (2.8 on Sept. 20, 2016).
· Is NBC’s most-watched drama series premiere since “Blindspot” debuted three years ago (10.605 million on Sept. 21, 2015).
· This is NBC’s first Monday telecast to grow from Voice lead-in in both 18-49 and total viewers.
· Ranks as the #1 drama on the night in 18-49 and total viewers.
· Wins the timeslot among the ABC, CBS and NBC dramas in every key measure.
· Beats ABC’s season premiere of “The Good Doctor” by +57% in 18-49 (2.2 vs. 1.4) and CBS’ season premiere of “Bull” by +144% (2.2 vs. 0.9) and nearly beats the two rival dramas combined in 18-49 (2.2 vs. a combined 2.3).
· Is NBC’s best performance in the Monday 10-11 p.m. timeslot in total viewers, excluding live news and sports, in nearly three years (since “Adele Live in New York City” on Dec. 14, 2015 (11.274 million).
· Is NBC’s best performance in the hour in 18-49, excluding last week’s Emmys and live news and sports, in two years, since “Good Place’s” premiere of back-to-back episodes (2.3 on Sept. 16, 2016).
The premiere of “The Voice 15” (2.0 rating in 18-49, 9.6 million viewers overall from 8-10 p.m. ET):
· Jumps +33% versus last spring’s finale in 18-49 (2.0 vs. 1.5 from 9-11 p.m. on Tuesday, May 22) and is up +9% in total viewers (9.562 million vs. 8.774 million.
· Scores the show’s highest Monday rating since March 26 in 18-49 (2.0) and biggest overall Monday viewership since April 9 (9.856 million).
· Beats “Dancing With the Stars” head to head by +81% in 18-49 (2.0 vs. 1.1) and by +1.5 million persons in total viewers (9.6 million s. 8.1 million).
· The year-ago “Voice” premiere averaged a 2.6 in 18-49 and 10.570 million viewers overall on Sept. 25, 2017.
· Will add substantial viewership via time-shifting and VOD – last season, Monday’s “Voice” grew by +25% going from L+SD to L+7 in 18-49 rating (from a 2.02 to a 2.52) and more than +1.8 million viewers overall (10.0 million to 11.9 million). When projected 35-day non-linear viewing was included, the “Voice” 18-49 rating increases to a 3.30.
· Upscale: Last season, Monday’s “Voice” delivered a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
In Late-Night Metered Markets Monday Night:
· In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.0/5; “Late Show with Stephen Colbert,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 1.8/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/4; “Late Show,” 0.4/3; and “Jimmy Kimmel Live,” 0.4/3.
· From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.2/5 in metered-market households; CBS’s “Late Late Show,” 1.2/4. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/3 in 18-49; “Late Late Show,” 0.2/2.
· At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated. (NBC)
Manifest is certainly airborne, but is it renewed already, or will the coming weeks put the reaper within reach? Stay tuned as we continue to monitor the cancel/renew fate of Manifest Season 2…
Leave a Reply